Coach Will with Westchester Giants players
Coach · Cop · Mentor

What are
you living
for?

Youth baseball, performance training, and life coaching from an NYPD officer who's been showing up in the Bronx and Westchester for five years. Now booking sessions.

5+ Years of charity, training, and community work
100+
Youth athletes coached
5YR
Of annual charity events
$3K
Scholarship fund raised
12×
NYPD & City Council citations

01 / Train with Will

Three
ways in.

All three start with one conversation. No commitment until we figure out what you're actually training for.

Ages 8–18

Hitters &
Pitchers

60 min · Westchester Giants facility

  • Batting, pitching, fielding fundamentals
  • Game IQ + mental rep work
  • Group or 1-on-1
  • Discounted 6 & 12-pack rates
$80 / session
Book a session
Adults Most booked

Performance
Training

60 min · 1-on-1 or small group

  • Strength, agility, conditioning
  • Personalized programming
  • Body-comp check-ins
  • NYC area, in-home available
$95 / session
Book a session
Virtual or in-person

Life
Coaching

60 min · Certified health & wellness

  • Goal-setting + accountability
  • Weekly check-ins by text
  • Whole-life: career, family, fitness
  • First intro call is free
$120 / session
Book a free call

02 / Book a session

Live
availability.

Pick a session — real-time openings load instantly. Confirmed by email within 24 hours.

William De La Cruz with a young athlete William De La Cruz · NYC

03 / The Coach

From protecting the streets to shaping futures.

William is an NYPD officer, a collegiate baseball player (Curry · Keystone · John Jay), and a certified health & wellness coach. He's spent the last five years running training and charity work with Big Brothers Big Sisters, the Harlem Hitting Academy, and the Westchester Giants.

"I'm dedicated to making sure you accomplish your goals. I'm confident you'll notice an improvement in the way you play, perform, and live."

NYPD officer
Serving NYC · Multiple community service awards
Collegiate athlete
South Florida CBL · NY9 · pro opportunities
Certified coach
Health & wellness life coaching
Community leader
City Council citations · Westchester Giants
Train with Will

04 / Voices

What people
keep telling me.

★ ★ ★ ★ ★
"My son is growing stronger, getting quicker, and learning all the right baseball techniques — with results on the field. What sets Will apart is how he connects with kids and cultivates a positive mentality."
Stephen Siu Parent
★ ★ ★ ★ ★
"The pop-up event was outstanding. A diverse mix of entrepreneurs, athletes, and professionals. Highly recommended for anyone looking to be part of a community that welcomes all levels."
Keith Rogers Community Member
★ ★ ★ ★ ★
"Will is electrifying. He donates his time, opens doors, and you discover a part of yourself you didn't know existed. You truly LIVEMORE. An exceptional life coach."
Giada Lucioli Life Coaching Client

05 / Community

Showing up,
on and off
the field.

Training is the surface. Mentorship, charity, and showing up for the neighborhood is what's underneath.

ANNUAL · 5TH YEAR

Run in Pink

Breast cancer awareness runs at Pier 40 and Astoria Park. Susan G. Komen Foundation partner.

ANNUAL · 4TH YEAR

FitFest for Cancer

Community fitness pop-ups raising awareness and funds for cancer research and treatment.

ONGOING

Alexis J. Martinez
Scholarship Fund

$3K+ raised to date for students at St Raymond's High School for Boys in the Bronx.

GoMore

Coming soon

GoMore.

A social wellness platform connecting you with coaches, sessions, and community — all from your phone.

06 / Partners & Sponsors

Good company.

07 / Contact

Let's
talk.

One message away. Will responds personally within 24 hours.

What are
you living for?

One call. One session. One honest conversation about where you're trying to go.